WHO AM I?

Experienced Art Director / UX & UI Designer Lead

Visual, structured, professional design lead, who create well-thought-out solutions based on user insights and target groups with experience in different industries, consumer brands, client management and team collaboration. Thriving in creative environments.

+15 years of designing and leading teams in projects with a wide range of clients. Detail oriented with a collaborative mindset. Broad experienced in various types of projects within responsive Web, UX and service design, prototyping, branding, advertising, print, testing, digital communication, mobile websites, film production, motion graphics, animation, photo and other digital media. Understanding target groups and consumer behaviors as well as listening to the client it’s needs. Thinking pedagogical and curious and constantly interested in further developing and to continue to educate to stay up to date.

Leadership

My aim is to lead in a healthy, creative, constructive and developing environment. Where we help eachother to reach the goals and thrive on the way there.

MY DIFFERENT ROLES

Design, UX and UI Lead

Head of resources

Art Director

Project Manager

UX and UI designer

Web Designer

Graphic Designer

Planner

COMPUTER SKILLS

Adobe Acrobat

Adobe Illustrator

Adobe Indesign

Adobe Photoshop

Adobe XD

Articulate 360

Basecamp

Sketch

Google Drive

Microsoft Office 360

Wordpress

CSS

JIRA

HTML

Adobe AE

3D S MAX

LANGUAGE SKILLS

SWEDISH – MOTHER TONGUE

ENGLISH – FLUENT

GERMAN – BASIC

MY WORK EXPERIENCE AND EDUCATION

My work experience from 1994-2022

Wisebee - Sweden and Germany

2015 – I Remote and full time
Co-founder – Head of resources, AD, UX, UI and PM

Quality responsible for all graphic and UX design plus the main responsibility for the overall planning and prioritization of projects and resources. I admin tasks such as preparing quotes, keeping project budgets and invoicing etc. I also function as a resource in projects, in roles as AD, IA , UI, UX and project management. I worked with various clients with edutainment, gamification, print, e-learning, film, motion graphics, web- and mobile solutions.

Example of clients: Astra Zeneca, Axfood, Ericssson, Ica, KI, Kött & Charkföretagen, Swedish Academy of Pharmaceutical Sciences, Nordea, PostNord, Samsung, Trice, The Swedish Agency for Participation, Unilever Food Solutions, Volvo, Winningtemp, Xerox

Kaigan - Stockholm, Sweden

2013 – 2014 I Hybrid, freelance and full time
Project Manager, Art Director and UX Designer

My main client was Samsung with focus on edutainment and e-learning for sales training. This also included a lot of workshops, roadshows, gamification, printed- and digital marketing

Example of clients: Samsung, Olearys, Svenskfjärrvarme, NE Nationalencyklopedin

UR, Swedish educational Broadcasting Company - Stockholm Sweden

2001 – 2014 I Remote, contract, freelance and full time

Art Director and UX Designer

I mainly worked with Design for web and print, graphic profile and branding, wireframes, prototypes, testing, storyboards, illustrations and motion graphic for radio and tv programs. This included to create user-centered desing for a range of different target groups and with strong focus on usability and accessibility.

Struktur Media & Design - Stockholm, Sweden

2000 – 2014 I Remote and freelance
Art Director, Graphic- Web and UX Designer

From making small print jobs to create complex websites concept development, prototyping, wireframes, design for pressure screens, illustrations etc.

Example of clients: EpiServer, Huddinge kommun, Inexor, Medicines Sans Frontiers, Media, Nike, Retail Media Lab, Red Cross, PTK, Water Aid, Workshop Retailcom AB

Websearch Professional - Kathmandu, Nepal

2011 I Freelance
Project Manager, Art Director, UX Design

Oven Digital - New York, USA

2000 I Internship
Junior Designer Rich Media and Broadband Technology

Text & Rubrik - Stockholm, Sweden

1994 – 1999 I Full time
Pre-press and Graphic Design

Education 1992-2013

University (Misc Courses) - Sweden

2012 – 2013
Linnaeus; 3D graphic with 3Ds Max – 15 HP
Gotland; Introduction to Special effects – 15 HP
Umeå; Interaction Design – 7.5 HP
Umeå; Usability and Accessibility on the Web – 7.5 HP