About the project
The meat and charcuterie companies were in great need of updating and modernizing two educational books ”Charkfabriken” and ”Slakt med styckning”.
The assignment included reviewing and rewriting existing texts from both a pedagogical and a linguistic perspective and supplementing the material with new chapters such as packaging, new products and green proteins.
The books were updated with a new format, new texts and design as well as with new pictures and a new illustration style.
Various experts in the various fields were involved throughout the production of the books.
My role:
Resource- and Project Manager, Art direction, production of the books and quality review as the Head of Design.
Details
Client: Kött och Charkföretagen
Category: Print, design, illustrations